BROWSE BESTSELLING STYLE

We’ve got your eyes covered

Bestsellers

Eyeglasses

Sunglasses

Contacts

What set us apart

Quality Products

Our frames are handmade and designed to last, using only the very best materials.

Affordable Prices

We don't believe in confusing deals or unexpected extras, just great eyewear at a fair and flat price.

Helpful Service

Our friendly team are on hand to help, whether you're in a showrooms or getting in touch from afar.

How it works

Pick your frames

View and try on the collection online using our Virtual Try-On, or visit a showroom.

Add your prescription

When you've chosen the one for you, complete your purchase and add your in-date prescription.

New frame day

We'll let you know when your new Sokuds are ready and on their way to you.

Blue Light Filter

Whether you wear prescription glasses or not, minimizing exposure to blue light from the sun and digital screens can positively impact your health and lifestyle. Add a blue light filter for just $30 to any pair of glasses.

Visit a showroom

Visit our showroom to experience our brand firsthand, discover our dedication to customer service, and try our full range of glasses and sunglasses.

Discover glasses at a revolutionary price